From Blog to Video: 4 Proven Strategies for Repurposing Your Content
Alright folks, lean in, because I'm about to share a marketing secret with you (well, six to be exact). You know all that content you've been creating? Yep, those blog posts, videos, infographics, podcasts, you name it, we're not letting them collect digital dust. We're going to squeeze out every drop of value from them. How, you ask? Through the magic of content repurposing.
Content what? I hear you say. Well, content repurposing is a nifty little strategy where you take a piece of content you've already created and transform it into a different format or tailor it for a different audience (It's like giving your content a new lease on life!). This isn't just some random hack either, it's a proven method to maximize your return on engagement. Repurposed content can increase website traffic by up to 300% and the average return on investment for content repurposing is 300%.
So, why should you care about content repurposing? Here's the deal:
It helps you reach a wider audience (Not everyone digests information the same way, right?)
It increases your brand's visibility (More formats, more platforms, more visibility. Simple math.)
It drives more engagement (Your target audience will love having different ways to interact with your brand.)
Feeling the buzz yet? If not, don't worry. I'm about to reveal six fantastic methods for content repurposing that are going to make you a marketing superstar. So buckle up and let's dive in, shall we?
Method 1: Turning YouTube Content into Blog Posts
Ever find yourself sitting on a gold mine of YouTube content, thinking, "How can I leverage this in other places?" (I'm talking content gold here, not the kind that requires a pickaxe and a plaid shirt.) Well, turning YouTube content into blog posts is a method I have found to be incredibly effective for content repurposing. Let me share with you how I go about it.
1. Transcribe Your Videos
First thing's first, we need to get those spoken words into written form. Now, you might be thinking, "I can't type as fast as I talk!", fear not. There are several transcription services available online that can practically do the job for you. Just remember, you may need to do a bit of editing to ensure everything reads smoothly. After all, we don't speak the way we write (and vice versa).
2. Break It Down
Once you have a transcript of your video, it's time to start carving out your blog post. Go through the transcript and identify the key points and arguments. These will serve as the backbone of your blog post.
3. Add Value
Now, here's where things get interesting. As you're reworking the transcript into a blog post, look for opportunities to add more value. Can you provide additional insights, examples, or even a personal anecdote that wasn't in the original video? This is your chance to not just repurpose, but enhance your content.
4. Don't Forget SEO
Finally, as you're crafting your blog post, remember to keep SEO in mind. Your YouTube video might have a catchy title, but does it have the right keywords to rank in Google? This is the perfect opportunity to do a bit of keyword research and optimize your blog post for search engines. Because, let's face it, who doesn't want a bit more organic traffic?
In summary, when life gives you YouTube videos, make blog posts! Not only does it extend the life of your content, but it also opens up new avenues for audience engagement. So, what are you waiting for? Grab that transcript and get to work!
Method 2: Transforming Webinars into Podcasts
Have you ever held a killer webinar and thought, "Wow, this is jam-packed with value! I wish there were a way to get this out to more people?" Well, you're in luck, my marketing mavens, because there is! Transforming your webinars into podcasts is a fantastic way to repurpose content. (Yes, you heard that right, a podcast!) Let's dive into why this method is worth your time and how to do it.
Why Should You Turn Your Webinars into Podcasts?
First off, let's talk about why you should even consider turning your webinars into podcasts. Podcasts are a wildly popular form of content consumption. With over 40% of Americans tuning into podcasts monthly, you're missing out on a massive audience if you're not diving into the podcast world. Moreover, podcasts allow your audience to consume your content while they're on the go, making it a more flexible option compared to webinars.
How to Convert Your Webinars into Podcasts
Now, how do you go about this transformation? Here's a step-by-step guide:
Choose Your Webinar: Not all webinars are created equal. Choose a webinar that has valuable content, engaging speakers, and good audio quality. Remember, your podcast listeners won't be able to see any visual aids, so the discussion needs to be clear and compelling on its own. (And between us, no one likes a podcast that sounds like it was recorded in a tin can.)
Extract the Audio: There are numerous tools available that can help you extract the audio from your recorded webinar. It's as simple as a few clicks and voila, you have your podcast's raw material.
Edit the Audio: Now it's time to polish up that raw material. Trim any unnecessary parts, add an intro and an outro, and ensure the flow is smooth. Just because it was a great webinar doesn't mean it's perfect podcast material, yet.
Upload to Podcast Platforms: Lastly, once you have your shiny, polished podcast, it's time to share it with the world. There are plenty of podcast platforms to choose from, so find the ones that suit you and your target audience best.
And there you have it! Your fantastic webinar has now been repurposed into a podcast, extending its reach and maximizing your return on engagement. So, what are you waiting for? Get out there and start podcasting your webinars!
Note: Always ensure your webinar is suitable for audio-only format. Some webinars may rely too much on visual aids to be effectively converted into a podcast. When in doubt, give it a listen before deciding to repurpose.
Method 3: Creating Infographics from Data Reports
Hey there! It's time for us to dive into the third method of content repurposing: creating infographics from data reports. Now, if you're anything like me (a self-proclaimed data junkie), you're probably thinking, "Infographics? I love those!" And trust me, so does your audience. So, let's get down to the nitty-gritty of how we can transform those drab data reports into vibrant, engaging infographics.
First things first. Why infographics, you ask? Well, let me tell you (or maybe remind you), our brains are designed to process visuals 60,000 times faster than text. That's a whole lot of speed, right? And in this fast-paced digital world, who has the time to sift through pages and pages of data reports? (Spoiler Alert: Not your audience).
Here's the deal: Turning data reports into infographics is not just about making things 'pretty’. It’s about presenting complex information in an easily digestible and interesting way. It's about translating the 'boring' into 'engaging'. And, let me tell you, once you get the hang of it, it can be quite fun!
Step-by-Step Guide to Creating Infographics from Data Reports
Gather your data: Start with the data report you want to repurpose. Sift through it and pick out the most compelling pieces of information. Remember, you're looking for data that tells a story.
Create a narrative: Once you have your data, it's time to create a narrative. Your narrative should be simple, clear, and engaging. It should guide your audience through the data in a way that makes sense and captivates their interest.
Design your infographic: Now comes the fun part - designing the infographic. There are many online tools that can help you with this (no, you don't need to be a professional designer). Use colors, icons, and fonts that align with your brand. And remember, simplicity is key.
Share your infographic: Once your infographic is ready, it's time to share it with the world. Post it on your website, share it on social media, include it in your newsletters - the sky's the limit!
Note: Infographics are a fantastic way to repurpose data reports, but they shouldn't replace them entirely. There's a time and a place for detailed, in-depth analysis. Use infographics as a tool to highlight key findings and draw your audience in, enticing them to delve deeper into the full report if they wish.
And that's it! See, I told you it was fun. Now, it's your turn - take those data reports and turn them into beautiful infographics that will wow your audience and increase your return on engagement. Happy repurposing!
Method 4: Using Customer Reviews to Create Social Media Posts
Did you know that Repurposing content can increase social media engagement by 75%? Not only is that an impressive fact on its own, but consider that one of the easiest pieces of content to repurpose -- as well as one of the most impactful -- are customer reviews. This strategy is particularly useful for those who want to showcase the real-life experiences of their customers while also enhancing their social media presence.
Why customer reviews, you ask? Simple. They provide an authentic voice of customer satisfaction (or dissatisfaction, because hey, we're all human here) that can resonate with potential customers. People trust other people, and when they see genuine reviews, they're more likely to engage with your brand. So, let's dive into how you can do this.
Step 1: Gather Your Reviews
First off, you need to gather your reviews. These can be from your website, a third-party review site, or even direct testimonials sent to you via email. Make sure you have permission to share these reviews publicly, though. You don't want to step on anyone's toes here.
Step 2: Create Engaging Posts
Next, you'll want to turn these reviews into engaging posts. You can do this by quoting a part of the review, and then adding a comment or reflection. For example, if a customer compliments your speedy delivery, you might say, "We pride ourselves on getting your orders to you as quickly as possible! Thanks for noticing, [customer's first name]!" (Remember, always keep it positive and professional).
Step 3: Make Use of Visuals
Don't forget about visuals! A picture is worth a thousand words, after all. Consider including an image of the product or service mentioned in the review. Or, if the review is particularly glowing, why not turn it into a stylish graphic? There are plenty of free design tools out there that can help you do this.
Step 4: Respond and Engage
Finally, once your post is live, make sure you respond to any comments or questions. This shows your audience that you're actively engaged and that you value their input. Plus, it's just good manners!
Note: While it's important to share positive reviews, don't shy away from addressing negative ones too. This can either be done privately or publicly (if handled correctly). It shows transparency and a willingness to improve, which customers appreciate.
So, there you have it. By using customer reviews, you can create engaging social media posts that not only showcase your products or services, but also build trust with your audience. Try it out and see how it can boost your return on engagement.
Conclusion: Doubling Your Return on Engagement with Content Repurposing
Well, folks, we've arrived at the end of our digital journey together. By now, you might have realized that content repurposing isn't just a fancy marketing jargon tossed around in boardroom meetings. It's a smart, efficient, and, dare I say, fun way to breathe new life into your existing content and triple, if not double, your return on engagement (I can already see the marketing gurus nodding in agreement).
But before we roll down the curtains, let's quickly revisit those six ingenious methods we've discussed that can help you in content repurposing:
Transcription: Transforming spoken words into written ones—perfect for podcasts and webinars.
Reformatting: Flip the script and provide the same content in a new format—think blog posts turned into infographics.
Social Media Snippets: Bite-size content from your full-length articles or blogs to keep your social media buzzing.
Content Upgradation: Your old content spruced up with new data, trends or information—just like your wardrobe!
User-Generated Content: Who said you're the only one doing the work? Involve your audience in content creation!
Roundup Posts: A perfect cocktail of your best pieces—served fresh for your audience to savor!
Remember (and I can't stress this enough), content repurposing isn't about reinventing the wheel. It's about making the most of what you already have. It's like turning leftovers into a gourmet meal (not that I'm calling your content leftovers, but you get the point, right?).
Content repurposing is all about creativity, and as Picasso (or was it Einstein? I always get those two mixed up) once said, 'Creativity is intelligence having fun.'
So, go ahead, roll up those sleeves, dust off those old blog posts, and let's get repurposing!
Final Thoughts
In the sea of digital marketing, content repurposing is a lifeboat that can help you sail smoothly towards your marketing objectives. Adopt these six methods, and you might be surprised at how much more engagement you can squeeze out of your existing content. After all, wouldn't it be nice to get more mileage out of every piece of content you've painstakingly created?
Now, as we draw the curtains, I leave you with this thought: 'There's no such thing as 'old' content, only content waiting to be rediscovered.'
