91% of All e-Commerce Shops Fail Within 3 Months 🤯

72% of Those e-Commerce Shops Claim It Was Due to Poor Marketing Planning and Strategy 😬

If you own an E-Commerce Business you need all the help you can get.

E-Commerce shop owners deal with a level of complexity seldom understood by those who haven’t engaged in an entrepreneurial venture before.

From crafting a product sourcing to understanding market trends, securing funding, obtaining reviews, and maintaining a deep understanding of their industry and market, it’s no wonder that some of your areas of focus get more attention than others.

Marketing doesn’t have to be one of them.

The Marketing Ronin Methodology is designed to help you unlock the hidden marketer within. After all, who better than yourself to transform your passion and vision into a coherent marketing strategy?

Hi. I’m Kevin.

I’m the guy behind the Marketing Ronin Methodology.

Over the past 11 years, I’ve worked with companies in all phases of their business lifecycle. From scrappy startups to mom-and-pops, to Fortune 200 companies. I’ve counted clients from all walks of life and just about any industry you can imagine.

During that time, I had to adapt my approach numerous times. I suffered from burnout twice as I threw myself into my work, driven by an all-consuming desire to obtain the lowest possible cost-per-acquisition and biggest return-on-ad-spend for my clients.

The Marketing Ronin Methodology is the distillation of over a decade filled with victories and failures aplenty. It contains everything I’ve learned about creating a system that not only guarantees maximum output as a marketer but also how to maximize your creativity and avoid burnout as well.

What is the Marketing Ronin Methodology, anways?

Marketing Ronin is a proven total productivity method

for unlocking your full marketing potential.

Keep reading and discover the Three Phase methodology 👇

🎯 Phase 1: Increasing Personal Productivity with C.A.R.E.S.

Phase 1 is all about laying the foundations for your long-term growth as a marketer. By learning the C.A.R.E.S methodology, you’ll acquire high-performing productivity habits and start building your trusted system. It’s only by adopting a trusted productivity system, mindset, and habits that you can set yourself up for long-term marketing success 📈

  • 📥 Capture

    Build a ‘Capture Habit’. Start by capturing all incoming tasks, ideas, and commitments into a trusted system.

  • 🤔 Assess

    Evaluate each captured item to determine its impact, urgency, energy cost, and assign next actions. It involves assessing the significance and urgency of each task or commitment.

  • ☑️ Review

    Review all your current tasks and projects. Choose your top 3 priorities. Also ensure that you review your system as a whole. Use this dedicated ‘Review Time’ to make sure nothing is slipping past you.

  • 💪 Execute

    Take action on the tasks and commitments in your system. It involves actively engaging with your organized lists and working on the identified next steps.

  • 🏃‍♂️ Sustain

    This final step highlights the importance of maintaining the effectiveness of your system over time. It emphasizes sustaining good habits, routines, and practices to ensure continued productivity and organization.

“You can’t create the next killer Superbowl Ad if you’re worried about whether or not you forgot to buy dog food. Building a Trusted System is Step 1 on your Marketing Journey.”

Kevin Veitia,

Creator of the Marketing Ronin Methodology

🎯 Phase 2: Building Marketing Discipline With S.U.R.E.F.I.R.E

Phase 2 builds upon the mindset, habits, and system you’ve acquired in Phase 1 by incorporating marketing-specific habits, frameworks, and methodologies focused on ideation, research, campaign launch, testing, scale, and sustainability. Everything you need to climb to the top of the marketing profession 🏔️

  • 🔭 Study

    The Study step involves conducting thorough research on the target audience, market trends, and competitor analysis. It includes understanding customer preferences, demographics, and psychographics to inform the advertising strategy.

  • 📖 Unveil

    This step focuses on creating a Minimum Viable Campaign, which involves launching an initial version of the ad campaign with basic elements. It allows for early feedback and data collection.

  • ⚙️ Refine

    The Refine step emphasizes testing targeting options to optimize audience segmentation. It involves experimenting with different demographics, interests, behaviors, or other relevant targeting criteria to find the most effective audience.

  • 🧪 Experiment

    This step involves testing various image/video options to determine the most compelling visual content. It includes A/B testing different creative elements, such as visuals, color schemes, layouts, or video formats.

  • 🔧 Fine-Tune

    The Fine-tune step emphasizes testing copy variations to optimize messaging effectiveness. It involves experimenting with different ad copy, language styles, call-to-action phrases, or value propositions to find the most persuasive messaging.

  • 🪜 Iterate

    This step focuses on testing headlines to identify the most attention-grabbing and engaging options. It involves experimenting with different headline variations, length, wording, or formats to optimize ad performance.

  • ✏️ Revise

    The Revise step involves testing landing pages to improve conversion rates. It includes experimenting with different layouts, design elements, content, or forms to optimize the user experience and drive desired actions.

  • 🚀 Expand

    The Expand step emphasizes testing scalability to assess the ad campaign's performance at larger scales. It involves expanding the reach, budget, or targeting parameters to evaluate campaign effectiveness across a broader audience.

  • "This has been the most incredible growth conversation I can remember. I am so grateful I got to speak to Kevin. Please speak to him if you get the opportunity. I'm looking forward to our next conversation."

    Joshua Pittman, Co-Founder of Daisychain.ai

  • "Kevin's expertise is truly impressive. He possesses a wealth of applicable knowledge and went above and beyond to address all of my questions. Not only did he provide thorough answers, but he also took the time to send valuable information outside of our meeting that was specifically tailored to my goals. With Kevin's guidance, I feel confident and motivated to get things done."

    Aaron Stoner, Founder of PodLoop

  • "Kevin is an exceptional mentor and individual. He guided me in understanding the methodology behind why customers make purchasing decisions. He meticulously analyzed my business, providing invaluable insights every step of the way. The advice he shared was incredibly practical and I now have a wealth of actionable tasks to complete after our call. I can already see the positive impact his guidance is having on my business. Without a doubt, if the opportunity arises, I will reach out to him again."

    Kamila Fiszera, Co-founder of GlamPosters

  • "It was one of the most helpful session for me. Kevin shared insights on digital marketing including ad creatives, targeting, retargeting, strategy for different channels and so on. Arriving at some of these insights would have cost me considerable time, effort and money. Kevin came prepared with right questions and possible solutions so overall it was a very productive session."

    Chandan Kumar, Founder at Doodlingo

  • "As a founder, it can be challenging to determine the best areas to focus on in order to achieve optimal results. Kevin has been instrumental in helping me reorganize my approach to advertising and identifying key areas where I should concentrate my efforts to attain measurable outcomes. What truly stood out about Kevin is his humility and genuine nature. Even before our meeting, he proactively sent me an agenda and questionnaire to complete, ensuring that I could derive maximum value from our discussion. Kevin is an absolute superstar! I thoroughly enjoyed listening to him speak on various topics, and I found myself wishing our session wouldn't end. His knowledge extends beyond the current marketing landscape and encompasses insights from past decades as well."

    Khaled Ehsan, Co-Founder of ChildRoo

  • "I enjoyed my conversation with Kevin. He sent me a list of questions ahead of time to make the most of our time on the call. I look forward to speaking to him again about our paid ads strategy for our B2B SaaS."

    Cliff Almeida, Founder of My Web Audit

  • Kevin is a great mentor and extremely friendly and knowledgable. We had a great chat, he was more than happy to go beyond the initial time scheduled and I learnt a lot in a short time. Hopefully get to speak with him again in the future!

    Martin Taylor, Co-Founder of Qurate Inc.

  • "Kevin is a fantastic mentor who is really passionate about helping mentees. He took out time to understand the prioritisation struggles I was having with my work, and gave me solid actionable advice on how to fix them. I walked out of the conversation with a lot of takeaways! I highly recommend having a session with Kevin."

    Pratik Renuse, Growth Marketer at Bueno

  • "Kevin knows his stuff! In a brief session, he was able to point my focus to the areas of our marketing that need it most and offered valuable insights."

    Rafael de la Vega, Founder of Salt Athletic

  • This a a super amazing and insightful session! Kevin took me through step by step on ads strategy and even guided me on the best practices. I am very clear on the next steps to take and what to prioritize. He is also a very friendly guy which kept the conversation going. I am looking forward to connect with him again. Thanks Kevin!

    Sachin Kamath, Co-Founder of AI Lemon Academy

🚀 Phase 3: Breaking Past Your Limits

Phase 3 involves breaking past your limits and embracing the revolutionary potential of AI. By the time you master Phase 3, you’ll be fully equipped to do the job of an entire marketing department or agency. This is the path of the Marketing Ronin ⚔️

AI Copywriting

•

Generative Image Generation

•

AI-Enhanced Research

•

AI Copywriting • Generative Image Generation • AI-Enhanced Research •

  • Training & Coaching

    For Individuals & Organizations

    Get the exclusive one-on-one training needed to level up your marketing game. Learn how to take your productivity, creativity, and impact to the next level by incorporating the Total Marketing Ronin Methodology.

    Become a Marketing Ronin

  • Resources

    Explore our library of blog posts and PDF downloadables. Each blog post has a sign-up form below it and PDFs are sent directly to your inbox.

    Explore Supplemental Materials

What people ask me about Marketing Ronin

Thinking about any of these questions?

  • I understand why you might be skeptical. The world is filled with over-hyped and poorly defined systems which put profit over people.

    Marketing Ronin is different because it’s a system aimed at marketing professionals, specifically. Furthermore, it’s based on timeless, tested principles which have been used by dozens of marketers and advertisers to maintain high levels of productivity and creativity.

    Other systems focus on general work and personal productivity. As a Marketer-specific system, Marketing Ronin provides context-specific frameworks to maximize your impact. One-size never fits all.

  • Because you’ll never do your best work if your mind is bogged down with intrusive thoughts and other mental cruft that you’ve accumulated as a result of not having a trusted system to empty your mind into.

    C.A.R.E.S is a system for achieving personal productivity. It’s only once you have completely mastered this that the S.U.R.E.F.I.R.E method can work to its fullest efficiency.

    S.U.R.E.F.I.R.E is a method created specifically for tackling any marketing or advertising campaign launch. It came about after a decade of direct experience in multiple channels and synthesizes the approaches that have led to excellence into one universal framework that can be applied to any marketing campaign context.

  • You can if you put your mind towards it. We suggest adopting parts of the total methodology slowly and over time, focusing on increasing your productivity and creativity by 1% every day rather than trying to completely transform the way you work.

    By focusing on slow adoption, you’ll build critical habits that will reduce the chance that your productivity system will become overwhelming.

  • Marketing Ronin owes a major debt to existing ‘generalist’ productivity systems. Specifically, Tiago Forte’s BASB and David Allen’s GTD methodologies.

    But Marketing Ronin goes several steps farther. It contains frameworks, habits, mindset recommendations, and practices specifically aimed at Marketing and Advertising productivity.

  • Not if you’re following the methodology correctly. You shouldn’t be spending more than 15-30 minutes actually capturing data, managing inboxes, and doing task management.

    This is a system that prioritizes maximizing your impact as your organization.